Moon Bingo is really pushing themselves out into the bingo industry. They revamped their site two months ago and so far are totally over the moon with the response they have had. They have had an increase of 940% in unique daily visits. This has totally blown their initial forecast out of this planet.
The next big step for Moon Bingo will be the launch of their television advertising campaign. They have taken Neil Armstrong’s famous words and twisted them to fit the bingo industry. Their television slogan to be launched soon for all to see is “Moon Bingo - One Small Step for Man, One Giant Leap for Bingo”. The campaign is going to hit our screens on 25th January, both 30 second and 10 second ads. They will be on ITV and Channel 5 so keep your eyes peeled while playing your bingo games. You will have eight weeks to catch it.
The Out of this World television ad will have two Moon Bingo players on the moon dressed in moon suits dancing around and planting a flag into the surface. Not at all cheesey sounding, but with the name of the bingo site they would be crazy not to use storyline to grab peoples attention and maximise brand awareness.
To keep pushing along the response to their changes, Moon Bingo have increased the number of gaming rooms and they have also included more instant games. Another step they have taken is to increase their budgets to provide more free cash jackpots and free gifts. Everybody loves the free stuff, so Moon Bingo is definately heading in the right direction.
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